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Rachel; Pepper and ARTification team outside W3 studio

ARTification: Curating connections

For more than 20 years, Acton-based ARTification has been dedicated to harnessing the power of art to make a difference.

Founded by Rachel Pepper, who has an academic background in culture, globalisation and the city, ARTification has evolved from a small initiative into a thriving registered charity.

Throughout its development the organisation has remained committed to working with people, celebrating diversity, and empowering individuals through creative expression.

Community involvement

ARTification offers opportunities for community involvement through multiple project areas, from the W3 Gallery to its kitchen garden and the annual Acton Carnival, as well as pop-ups and partnership projects.

Rachel said: “What sets ARTification apart is its interconnected approach to community development. Rather than viewing projects in isolation, it sees them as pieces of a larger puzzle, each contributing to the vibrant tapestry of community life.”

The charity encourages individuals to contribute to their communities in meaningful ways.

The W3 gallery is a welcoming space for professional and amateur creatives, having shared the work of hundreds of artists, musicians, and poets.

“We have reached audiences, workshop participants, and event participants in the thousands,” said Rachel. “All of which has enlivened the area as a cultural destination.

“ARTification’s W3 venue, situated in a beautiful park location, lends itself to its development as an eco-arts hub. The venue is home to community groups, ARTi projects, and a venue for functions, training and cultural activities.”

Councillor Polly Knewstub, the council’s cabinet member for thriving communities, said: “Rachel and her dedicated team of volunteers, patrons and supporters are a powerhouse of creativity and brilliance that has touched the lives of so many people in Acton and across the borough. It’s so great to see how they bring residents, communities, and artists together to work for a common goal.”

Areas of ARTification’s work combine art, community and the environment and nature.

Rachel said: “Urban Oasis, which nurtures the W3 garden, delivers community gardening, the monthly art and plant market, taster workshops, outdoor arts, planting and growing activities for all.

“The Street Canvas project is an opportunity to co-create and brighten spaces. Since 2005, we have been working with residents and artists to design beautiful spaces enjoyed by all.”

Carnival time

Acton Carnival, now in its 21st year, is testament to the resilience of the carnival arts community to celebrate making music and movement and ‘take it to the streets’ in a public display of cultural expression and unity.

This year’s carnival takes place on Saturday 13 July at Acton Park and, as always, it kicks off the with a joyous procession through the streets of Acton.

The carnival will be officially launched at a special event at the ACT-One Cinema, The Old Library, 119-121 High St, W3 6NA, on Saturday 4 May.

The launch includes live music, films and a Q&A panel discussion. Tickets are free.

Rachel said: “You are very welcome to get involved. We rely on volunteers in all areas of our work.”

The organisation is supported by a diverse board of trustees and dedicated team members, volunteers, and patrons like celebrated photographer James Barnor, whose world-renowned works capture moments of cultural significance, and iconic street artist STIK, known for his iconic murals advocating for social change.

For more information on ARTification and opportunities to get involved, visit their website or email info@artification.org.uk.

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